Artificial intelligence (AI) has come on leaps and bounds in recent years. AI has been portrayed as a negative thing, due to the fear of being replaced by a machine alternative or the fear of being simple taken over by technology, that thinks the same way as the twitter chat bot in 2016 (which took less than 24 hours to go from friendly to Nazi).
The fact is, currently in 2022 AI does not control us all with an iron first, it also isn’t trying to enforce the communism on the world. Ai tools are becoming an everyday part of our lives. I have found for myself within marketing, that tools like murf.ai (Ai voiceover program, Copy.AI (caption generator), Jasper AI and much more.
What I have found over the past few years in my career, is that there is a lot of parts of my job I really enjoy, other parts are quite boring. The AI tools that are currently out there allow me to remove the boring parts of my job and use AI to do them for me. Here are my top 3 time saving, quality increasing AI tools that I use:
Copy.ai is a fantastic tool for me as a sole marketer within my work. Currently, I have a thousand and one jobs, and organic social media is always the last on my priority list. It takes a long time and doesn’t yield many results. Copy.ai, enables me to create 6-10 weeks’ worth of social media posts in an hour. It also increases the quality of the posts as it reduces spelling errors and typos.
Murf.ai is the newest AI tool, that I use regularly for internal and external comms, for training or general information. Normally you would spend hundreds, sometimes thousands on voiceovers that could take weeks of back and forth, getting it just right. Murf.ai allows you to use AI voices to say anything you need it to say. The level of customisation on the phrases and pronunciation is unbelievable. The voice itself sounds nothing like the ‘google translate robot’, you can choose a variety of different accents and nationalities. This is a real game changer for voicing over videos.
Jasper AI is like copy.ai, however it takes it one step further. Jasper allows you to write full blog posts which use chosen keywords to improve your SEO. My favourite feature which is available from a few other places, is the AI art creator, the ability to create art from words using AI. This enables you to fully automate the organic social media creative process.
It may sound lazy and that I am trying to work less, however by doing this I have been able to focus so much more of my time into activities that yield results. I have also been able to take on more projects which benefit my career and the business. When you are a marketing team of 1, you have to work smart.